o one has to tell a marketing manager, ad or interactive agency, or business owner what you already know: attracting attention to your organization and marketing your item/service by all available channels is critical to your profitability.
Entertain readers or provide useful information to their everyday lives. Anything else, few will glance at for more than two seconds.
The decline of attention spans in this country is not admirable, but is fact.
It is not about the writing when it comes to your business, respectively. Your business is probably not Vanity Fair.
On the contrary, articulating your message with a compelling backstory engages consumers or whomever your given audience may be. And that drives favorable business activity.
What it is VS What it Does
- Direct Mail - Attracts new leads. Measurable results.
- Web Content - Subject-matter expertise helps win new clients
- Ad hoc Projects - Mitigates client turnover
- RFP Writing (GSA) - Increases contract award win ratio
- Sales Letter - Attracts strategic partners (e.g. 8(a))
- Grant Writing - Increases funding sources
- Press Release - Attracts / Leverages media attention
- Newsletter / Web Log - Maintains contact / engages audience
- Sales Letter - Attracts new sales opportunities / leads
- Advertisement - Promotes / Endorses (a product / service)
- Research / Position Paper - Informs / Educates (usually industry peers) (APA, MLA)
- Feature Article - Promotes credibility
- Web Content - Provides identity & item / service description
- Brochure - Provides information
have yet to encounter someone who cares to read about how wonderful of a writer I am (or so I think), case studies illustrating increased site traffic, direct mail response ratios, or RFP win rates I am responsible for.
Even fewer seem interested in catch-phrases and savvy terms such as "search engine optimization" and "social media marketing."
Attracting and driving new business activity . . . is another story.
- 2001: Bachelor of Arts, Political Science. Florida Atlantic University
- 2004: Built first content management system for employer’s intranet
- 2004: First published op-ed by Village Voice Media
- 2006: Contributor to men’s lifestyle & personal finance columns for Askmen.com until editorial changes in the aftermath of News Corp acquisition
- 2006: Began pursuing commercial writing clients by word of mouth
- 2007: Ceased working in ops to pursue more commercial writing assignments while also working as a field marketing rep for a national Wall Street brokerage firm
- Business to Business
- Industrial Engineering / Management
- Risk / Asset Management (Consumer & B2B Financial Services)
- Human Resources
Below are assignments from fairly recognizable organizations and a few never published / on speculation:
Advertisement Hair Salon
Advertisement Restaurant
Feature Article Risk & Asset
Management Consulting
riting is something every organization needs regardless of recessions and cut backs.
Wait. Strike that.
Return on marketing dollars is something every organization needs. The exception being those who no longer have to promote themselves (Jealous? I am). Writing is just not something you get enthused about much of the time. Sort of similar to a tailor, dentist, or divorce attorney. You couldn't care less until you need one and it makes you sick to fork up good money for one even though, intellectually, you recognize it is necessary. I feel the same way. A big reason for my success thus far is interesting: my ability to relate to the problems of business owners, marketing managers, and creative directors rather than create more for them.
I have spent years disappointed after paying a lot of money for goods and services wrong or inadequate to the point where I usually go bonkers and want to jump out of a window. Business card printers, web developers, publicists, the telephone / internet company, other writers, crazy people at business mixers and events, you name it.
Marketing managers, creative directors, and sourcing departments appreciate a heightened sensitivity insofar as my work style. A solid professional background and macro-level thought process in delivering what is expected makes me twice as effective a writer. Please have me get in touch to discuss your agenda, budgetary parameters, and time frame.I have spent years disappointed after paying a lot of money for goods and services wrong or inadequate to the point where I usually go bonkers and want to jump out of a window.
Business card printers, web developers, publicists, the telephone / internet company, other writers, crazy people at business mixers and events, you name it.
Marketing managers, creative directors, and sourcing departments appreciate a heightened sensitivity insofar as my work style. A solid professional background and macro-level thought process in delivering what is expected makes me twice as effective a writer.
Please have me get in touch to discuss your agenda, budgetary parameters, and time frame.
